Our History

Our History



"Pioneers of Nepalese Food Industry; Continuing the legacy..."

Our story began in the late 20th century, with the initiation of Economic liberalization by the Government of Nepal. Mr. Rishi Kumar Agrawal established the firm, ‘Ruchika Trade Concern’ (RTC) with the objective of introducing global FMCG products to Nepal. Simultaneously, Mr. Agrawal established Nepal’s first cornflakes manufacturing plant, introducing the concept of breakfast cereals to Nepal.

Since the inception, the company has seen a steep upward graph of growth and expansion throughout Nepal. RTC is focused on trading various imported FMCG goods under agency and open market models. With the new generation taking lead in business, complemented by growing business, the company recently changed its name to Ruchika Trade Pvt. Ltd.  The group has a trading channel for its FMCG product portfolio developed through imports from Thailand, China, Vietnam, India, UAE, Spain, UK.

Well Bell Foods Pvt Ltd, oversees the manufacturing and packaging of multiple food products under its various brands. The company associates itself with a separate wing for the trading of domestic brands. The group of companies under incepted by Mr. Rishi touches an annual turnover of $10 million. The company’s talented team of dedicated employees has been successfully able to create a distribution web spreading across the country through its distribution among 250+ direct clients. We established the first sugar sachet packaging unit in Nepal in the year 2018. The project was Punit Agrawal's, second-generation entrepreneur,  entry into the family business. 

WellBell is known for its range of quality healthy cereals. The unpleasant and heavy on the economy, the breakout of COVID-19 made us value Healthy Food for a Fit and Immune body. For better consumer health and leverage the Nepali food market, Well Bell was born in 2020. In a short span of 6 months, despite Covid challenges, Well Bell has been able to grasp a fair market share being available in all the leading stores and cities of the country. 

Though, Well Bell Foods Pvt Ltd is a young company, with a distinct team, in the market, our expertise goes over four decades. The group has established a few of the leading FMCG brands in the country through its sheer hard work and dedication. This summarizes our long-lived history in the Nepalese Food Industry.

In accordance with the UN's SDG goal no. 3: Good Health and Wellbeing, Well Bell aims to manufacture and distribute A-graded, unpolished, and hygienic foods suitable for all age groups on stand-up zip pouches for nutrition locking and recycling purposes.